Brand expertise
- Implemented brand narrative to support positioning for a $2B+ tech brand
- Increased lead capture by 75% and drove 2x YoY growth through global GTM repositioning
- Launched fully rebranded website at WorkBright, improving organic leads and site CVR
- Increased MQL > SQL conversion to 60% through content-based strategy and localized campaigns
Brand voice, positioning, and messaging
Content pillar strategy: definition and development
Value prop definition for GTM
Oversight and guidance of creative identity
Brand custodian, owner and evangelist
“Eva spearheaded our brand evolution and demonstrated exceptional leadership to drive lead volume and alignment with the wider business.
Her strategic thinking was instrumental in driving intelliHR's growth and positioning in the market.”
-Kate Charge, Customer Success Director, intelliHR [HR Tech]