01 — Where it started
From driving PR in the arts to managing brand positioning for SaaS platforms, storytelling is the key thread woven through my career.
02 — Where it’s led
In the last few years my career has centered around building global brands in the HR Tech space.
Work experience
Freelance [Hospo Tech, HR Tech] | Brand & content strategy |
WorkBright [HR Tech] | Director of Marketing |
IntelliHR [HR Tech] | Director of Global Marketing |
Data#3 [cloud, ICT] | Marketing & Communications |
Allianz [Financial services] | Marketing & Communications, PR |
PPQ [B2C, ecommerce] | PR & Promotions; Head of Marketing |
Arts organizations | PR, marketing, brand |
Education
Journalism & Communication, BA | 2006-2011 |
Music performance, BA | 2006-2011 |
New Zealand School of Music | 2009-2010 |
Skills | |
B2B Tech & SaaS marketing | Content-led growth, lead generation |
Brand architecture & messaging | Integrated campaigns |
Brand, editorial guardian | Cross-functional alignment |