Strategic content delivery
- Scaled global multichannel content operations to support 40% YoY growth
- Increased lead capture by 75% and drove 2x YoY growth through global GTM repositioning
- Launched fully rebranded website at WorkBright, improving organic leads and site CVR
- Increased MQL > SQL conversion to 60% through content-based strategy and localized campaigns
Persona-based content strategy
Global content operations
Multichannel approach
Data-driven storytelling
Content to support lead gen, GTM, sales enablement
Content: Industry-specific case study
Industry: HR Tech/ SaaS
My involvement: Customer coordination, interview, editing, distribution
Result: Industry-specific penetration, customer acquisition
Content: Thought leadership ebook and webinar series
Industry: HR Tech / SaaS
My involvement: Strategic oversight, creative development, distribution
Result: Increased lead quality, pipeline generation
Content: Ebook lead magnet
Industry: HR Tech/ SaaS
My involvement: Editor, strategic direction, distribution
Impact: Brand lift, cost-effective lead gen
Content: Virtual summit event
Industry: HR Tech/ SaaS
My involvement: Orchestration, strategy, speaker coordination, material development
Result: Organic growth in new markets, brand lift
Content: Ebook lead magnet
Industry: Cloud/ ICT
My involvement: Complete ownership: strategic direction, interviews, writing, editing, distribution
Impact: Long-form evergreen thought leadership content.
Content: Sales enablement
Industry: HR Tech/ SaaS
My involvement: Writing, editing, distribution
Impact: New partner channel revenue
