- Drove proactive PR campaign resulting in 40+ media mentions (Allianz Partners)
- Developed executive thought leadership program to support $2B tech brand (Data#3)
- Sourced media opps to support 2x YoY growth and global expansion (intelliHR)
Proactive PR, media engagement
Executive thought leadership
Crisis comms
Internal, partner, customer comms
Investor relations
Industry: HR Tech
My involvement: End-to-end ownership of a global virtual summit.
Result: Improved brand recall and awareness in new markets
Industry: Financial services
My involvement: Strategic direction, editing, media engagement
Result: 40+ pieces of media, brand lift and sentiment
Industry: Cloud, ICT
My involvement: Brand and editorial guardian
Result: Cross-channel brand consistency, contributing to $1.6B revenue
Industry: Cloud, ICT
My involvement: Authored, distributed, media engagement
Result: Increased reach and brand sentiment
- Garrett MacDonald, CMO, Data#3 [Cloud, ICT]